Oracle and Salesforce, are focusing heavily on acquisition and assimilation of market tested companies offering sales, supply chain and consumer buying habits collection software. With these two behemoths integrating those platforms with their own marketing tools and data bases, the consumers wallet grows a back door by way of shoppers mobile devices, online search engines queries, simple social media posts and storefront hotspots as means of collecting and tracking consumer habits instantly then using that information to better stock store shelves in anticipation of and preparation for increased, targeted sales.
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