In the managed services business, a company is either adding new services or they’re falling behind. Companies large and small want solutions to their problems, and software platforms that will allow them to do their work as quickly and smoothly as possible. This isn’t a “target” that can be hit with a single shot because technology in managed services is continually advancing. Firms offering the newest products are the ones that will keep bringing in new clients.
Getting ahead in managed services requires adopting new approaches as they emerge. Below are some of the most current examples.
Five New Trends Attracting Clients to Managed Services Firms
1. Improved Automation
A managed services company cannot have too much automation, as long as it’s properly implemented. It’s ideal to move anything that can be automated by software onto a single control console. Automation speeds processes, reduces the need for manpower, and ultimately provides more oversight for both the provider and their client. An especially well-planned automation upgrade can even create enough cost savings to pass onto clients.
2. Abandon the Break/Fix Model
Many businesses still adhere to a “break/fix” model for their network: They will not fix it until it is broken. This run-it-into-the-ground approach may minimize the number of upgrades performed, but it’s rarely cost-optimal in any larger analysis due to the need to rip out and replace existing infrastructure.
On the other hand, managed services firms are finding success with moving clients onto standard service contracts instead, with contracted hardware upgrades as part of the package. Utilizing this approach has proven to have clear financial benefits.
3. Incorporate Mobile Device Management
Many businesses are interested in the productivity possibilities associated with Bring-Your-Own-Device (BYOD) policies, but are concerned about security. Mobile Device Management (MDM) systems -available for iOS, Android, and BlackBerry- give companies the level of control needed to make BYOD work.
MDM can control what software is installed, monitor for malware or “cracked” firmware, or even disable compromised devices remotely. It’s an easy sell for a mobile-focused client.
4. Hold Around-the-Clock Hours
It’s a global business world and 9-to-5 hours are insufficient for global demand. Such hours are insufficient for American-based businesses, much less global efforts. At the very least, a managed services provider should be open for business throughout the day on both U.S. coasts. True around-the-clock service is even better, and is a great selling point for MSPs looking to flip the script.
5. Continue to Add New Services
Business customers appreciate firms that are future-focused and continually adding value to their offerings. A steady stream of new features and offerings is a good way to establish a long-term partnership. Even if a particular client doesn’t take advantage of new services, it still creates a favorable impression. It reflects well on the service provider and helps establish them as an industry leader.
Growth Is the Only Option in Managed Services
If a managed services firm isn’t growing, it’s probably shrinking. Cloud software services are a boom industry, and competition is fierce. Only those who continue to increase the quality and scope of their services, along with growing their back-end, are likely to continue gaining clients.