The pace of business is increasing, largely due to the popularity of enterprise mobility. There’s no longer a need to wait for days, or even hours, to get a response from a business partner. Teams are significantly increasing their availability through the use of tablets, smartphones and laptops, making communication a steady flow with immediate response times.
What are the factors driving enterprise mobility?
Employee access to systems: Employees that work in the field or remotely are demanding access to systems, with the expectation that their experience will be identical or better than what they could expect sitting in a cubicle in the office. For instance, a sales rep checking on a problem with a delivery is no longer calling in to a customer service line to find out where the order went astray. They simply look it up in the system on their smartphone and provide an immediate response to the customer.
Competition: Customers’ expectations are being impacted by enterprise mobility, too. They know that companies can and should get back to them immediately when they have a question or request, and a failure to do so will likely result in lost business.
Customers also expect to be able to access your company through their smartphone or tablet. If you’re not investing in mobile-first technology, you’re likely losing some customers that will walk away if their experience isn’t user-friendly. It’s not enough to have a website that customers can access through a mobile device; you’ve got to have a mobile site.
Many corporations are responding to this demand for innovative and personalized service by broadening their offerings. In many cases this means acquiring a technology company that can drive their ability to compete with other companies on the cutting edge of technology.
Efficiency: The mobile enterprise significantly improves the efficiency of business processes and communications. Corporations operating in a global market have a need to integrate communications and operations to support their growth. The need to stay agile while growing is causing a higher demand for mobility among bigger corporations.
There are challenges facing technology departments, however. The popularity of Bring Your Own Device or Choose Your Own Device programs means that IT professionals are managing a lot of variables in their technology infrastructure. The security needed to protect a system that includes personal mobile devices is complex and time-consuming.
The demand for enterprise mobility is only going to grow in the coming years. Your company needs a partner that recognizes the benefits of mobile, but also knows how to reduce and manage the risks. Give eXemplify a call, and let’s talk about how this demand is shaping your business.