Value-added resellers (VARs) face a variety of challenges when it comes to new offerings, from developing new engineering skills and expanding vendor relationships to selling those offerings to newfound buyers. Those challenges are particularly relevant when it comes to the Internet of Things (IoT) and its commercial applications. According to […]
4 Traits SMBs Expect of VARs
For countless small and medium businesses (SMBs), staying competitive means relying on a partner they can trust. Having a value-added reseller (VAR) partner with the expertise and skills to solve the many problems faced by SMBs on a daily basis can mean the difference between success and failure. SMBs are […]
How Can IT Drive Value and Customer Loyalty for SMBs?
According to 77 percent of small business owners, their business’s long-term success depends greatly on forging mutually beneficial relationships with customers. The formula for those relationships is deceptively simple: businesses must provide products and services that speak directly to the unique needs of each individual customer. In particular, owners who […]