Value-added resellers (VARs) face a variety of challenges when it comes to new offerings, from developing new engineering skills and expanding vendor relationships to selling those offerings to newfound buyers. Those challenges are particularly relevant when it comes to the Internet of Things (IoT) and its commercial applications. According to […]
Overcoming Objections to the Cloud: Strategies for MSPs
Despite the obvious advantages of cloud computing, many MSPs are finding that some businesses are still hesitant to adopt cloud technology. These organizations often cite similar reasons for their reluctance; security, data losses, integration, and compliance. In reality, these issues can be overcome through careful planning and customer education. […]
Sales Strategies for VARs: Attracting the Right Customers
In the competitive world of sales, it often takes multiple touches or contacts with a prospective buyer before a sale is made, and this can create a lengthy sales process and increase costs for VARs. Identifying and attracting potential buyers who are already close to making a buying decision can […]
Disaster Recovery And Business Continuity Plan: A Business-saver
Disasters, whether natural or man-made, happen at the most unexpected moments. As business systems increasingly rely on automation, virtualization, and other information systems, the risks posed by disasters grow. A robust Business Continuity and Disaster Recovery (BC/DR) plan can enable timely data recovery and uninterrupted business if disaster strikes. Disasters […]
4 Tips for Successful Sales of Ethernet Services
Ethernet services are in such high demand that selling it is not the challenge. The prime challenge for those in Ethernet sales is this: appropriately managing customer expectations so that clients are satisfied with the services for which they’ve signed on. The Allure of Ethernet As more demands are placed […]
How Can IT Drive Value and Customer Loyalty for SMBs?
According to 77 percent of small business owners, their business’s long-term success depends greatly on forging mutually beneficial relationships with customers. The formula for those relationships is deceptively simple: businesses must provide products and services that speak directly to the unique needs of each individual customer. In particular, owners who […]