Value-added resellers (VARs) face a variety of challenges when it comes to new offerings, from developing new engineering skills and expanding vendor relationships to selling those offerings to newfound buyers. Those challenges are particularly relevant when it comes to the Internet of Things (IoT) and its commercial applications. According to […]
Year-End Strategies for VARs
It is often said that “competition improves the breed”—this is certainly true for value-added resellers (VARs). Although most VARs know what it takes to succeed in today’s highly competitive environment, there’s always room for improvement. With a greater focus on customer loyalty and improved profit margins, the average VAR would […]