Value-added resellers (VARs) face a variety of challenges when it comes to new offerings, from developing new engineering skills and expanding vendor relationships to selling those offerings to newfound buyers. Those challenges are particularly relevant when it comes to the Internet of Things (IoT) and its commercial applications. According to […]
Sales Strategies for VARs: Attracting the Right Customers
In the competitive world of sales, it often takes multiple touches or contacts with a prospective buyer before a sale is made, and this can create a lengthy sales process and increase costs for VARs. Identifying and attracting potential buyers who are already close to making a buying decision can […]