Voice over Internet Protocol (VoIP) plays a major role in many aspects of today’s telecommunications market. As the popularity of VoIP continues to grow, many managed service providers (MSPs) are adding VoIP to their portfolio of telecom services. To understand why more MSPs are viewing VoIP services as a valuable asset, it helps to understand the advantages that becoming a VoIP reseller offers.

More Customers, Less Overhead

As the market for VoIP continues to expand, experts throughout the industry expect on-premise telecom to fall by the wayside in favor of VoIP services. Experts also predict that VoIP will eventually grow into the dominant phone network, as more people are turning to the technology for their primary phone networking needs.

The benefits that customers enjoy from VoIP also extend to MSPs. In comparison to on-premise telecom services, VoIP offerings have fewer overhead costs, making these services easier and less expensive to manage and sell. With a lighter workload to contend with, MSPs can reduce their operating expenses while fostering stronger profit margins.

Stability in the Face of Fleeting Trends

Trends come and go, especially in the telecom world. As new technologies appear on the horizon, other technologies fade from view. In the face of VoIP’s growing popularity, MSPs currently selling on-premise solutions could easily find their business model obsolete. By offering VoIP alongside existing service offerings, MSPs can remain relevant to their clientele and resilient in the face of fleeting trends.

Going Mobile

The proliferation of mobile devices has made accessibility not just a key feature for many users, but one that’s an absolute must. As a result, MSPs need to ensure that their telecom services are compatible with a broad range of mobile devices. Offering VoIP is an effective way to do just that.

Ensuring a positive environment for mobile device users also opens the door to increased revenues. A recent report from Juniper Research notes that mobile network operators will generate nearly $20 billion in revenue by 2018. Tapping into this lucrative revenue stream requires bringing VoIP to the services forefront.

Retaining Customers

Customer retention is another reason why MSPs are interested in establishing and expanding their VoIP offerings. The increased versatility and functionality of VoIP draws customers that require an evergreen solution for their telecom needs. Adding VoIP to the service portfolio can also help MSPs remain competitive in an increasingly fast-paced marketplace. Further, the adoption of VoIP services can help MSPs improve overall customer loyalty and foster lucrative long-term business relationships.

The increasing popularity of VoIP services will likely ensure that on-premise telecom solutions will eventually become obsolete. By including VoIP in their service portfolios, MSPs are staying ahead of the curve while reaching more potential customers and improving retention and customer satisfaction among their existing clients. To learn how eXemplify’s VoIP solutions can benefit your business, contact us today and speak to one of our Cloud Strategy Consultants.